Reidblog [The Reid Report blog]

Think at your own risk.
Thursday, August 24, 2006
Cruisin for a bruisin?
Paramount dumps Tom Cruise ... or he dumps them, depending on whose spin-meisters you believe. But has the studio made a big mistake? Forbes analyst says yes (and not just because the magazine has to justify naming Cruise as the world's most powerful celebrity...) Blogger Ian W agrees:
If you look at Paramount’s most successful films since the year 2001 that didn’t star Tom Cruise, you see an interesting pattern –

2001 Lara Croft: Tomb Raider No15
2002 The Sum Of All Fears No24
2003 How to Loose a Guy in 10 Days No29
2004 Lemony Snicket’s No18
2005 The Longest Yard No12

Paramount haven’t had a top ten box office hit without Tom since 2000 when What Women Want came in at No4 (and the top film that year? Mission Impossible II.) What makes Paramount’s case even funnier is that War of the Worlds a film they pointed to as having its box office takings affected by Cruise) had a worldwide gross of almost $600m, making it Paramount’s biggest hit (based on money taken) since 1997 and Titanic. Even the ‘failure’ Mission Impossible III will almost certainly finish the year in the ten biggest earners.
Happy landings, Paramount!

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posted by JReid @ 8:35 AM  
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