Reidblog [The Reid Report blog]

Think at your own risk.
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Wednesday, April 11, 2007
Imus circling the drain?
The Don Imus horror show continues to escalate in drama, with MSNBC making the decision to drop the shock jock's simulcast today. Imus reportedly saw it coming. Having worked for an NBC affiliate, I can't say I'm surprised that the company whose execs throw around the phrase "six sigma" brought the hammer down hard. NBC doesn't play with its corporate image (remember the time they hired that psycho Michael Savage to host a show? No, you probably don't. It didn't last long ...)

It seems that the final straw for NBC management was when employees, Black and white (including Keith Olbermann) voiced loud objections to sharing the network, and their credibility, with the "I-man." But I would think the advertisers jumping ship had something to do with it, too.

NBC News President Steve Capus said he made the decision after reading thousands of e-mails and having countless discussions with NBC workers and the public, but he denied the potential loss of advertising dollars had anything to do with it.
Capus has been all over T.V. talking about the decision, and he looks more pained each time... After all that has gone on, I have to say that at this point I think MSNBC did the right thing. They couldn't force their news staff to share the stage with that program any longer. I haven't been on the "fire Imus" band wagon, but from NBC's perspective, his show probably wasn't worth the trouble. They're supposed to be a news outfit, after all.

Meanwhile, Imus has been shedding advertisers, and friends (I actually called in to the Sid Rosenberg show today, after listening to as much of it as I could stomach. He was distancing himself from the Imus comments, and I felt compelled to remind him that he was very much a part of the parade. He brushed off my reminder of his Venus and Serena "National Geographic" slurs, which he said forced his firing and "public humiliation" six years ago, before adding, "so what?") with even white commentators who you can tell really think this is overblown take pains to separate themselves from the remarks. Even Craig Crawford has capitulated, though Joe Scarborough is refusing to back down, along with resident iconoclast Bill Maher.

Meanwhile, righties are having a field day reprinting the lyrics of popular songs that use the n-word, and that liberally use the terms "bitches" and "hos" -- not to mention promoting violence.

It seems that Imus will continue to be roasted on a spit. But if you think this will somehow heal the country or the world, don't count on it. This will polarize us even more, as many whites foam at the very sight or mention of Al Sharpton or Jesse Jackson, who will be accused of hounding an old geezer out of his gainful employment, if it goes that far for Imus with CBS radio, and Blacks continue to seethe with rage over the comments, that apparently were simply the last straw from a show that had numerous violations in the past. One wonders whether anyone will take up my question (shared by Keith Olbermann) of when it will be Neil Boortz, Bill Bennett, Laura Ingraham, Rush Limbaugh, John Gibson or Glenn Beck's turn on the spit. If they are given a free pass, what, then, has been the piont? Likewise with the hip hop nation, which can continue to fulminate about bitches and ho's with impunity, right?

If we're looking at the culture, shouldn't we actually look at the culture? Or are we just sating ourselves with Don Imus this week, only to move on to somethng else the next? I think we all agree that Don Imus is a bully and an ass.

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posted by JReid @ 11:04 PM  


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