 Kentucky Fried Chicken has stepped over the line. They have reached out to align their all-American product with the bain of American cultural existence: Sanjaya Malakar. When the offer of a lifetime of free chicken bowls failed to woo the talentless wonder of American Idol, KFC sweetened the deal. Here is the text of the horror:
April 9, 2007
An open letter to Sanjaya Malakar:
Congratulations on surviving yet another tough elimination.
Last week, Kentucky Fried Chicken® offered you a free lifetime supply of KFC Famous Bowls® if you donned a bowl hairdo. You chose instead to wow the judges with a slicked-back do, a white tuxedo and your trademark showmanship.
The judges and critics may think you're a long shot for a recording contract, but at KFC, we think you're a real "original." And as the experts in Original Recipe® Chicken, we know an original when we see one! In fact, today, I would like to sweeten our tasty offer by serving you up your very first recording deal.
If you sport a bowlcut hairdo in a nationally televised performance, KFC will grant you a free lifetime supply of KFC Famous Bowls and a charitable donation in your name - plus $5,000 in cash and your own starring role in our next KFC Famous Bowls advertisement.
Now, that's an offer almost as juicy as our KFC world famous chicken and a deal that could help provide young people with much needed college scholarships via our Colonel's Scholars charity.
Win or lose, we're confident that KFC's deal will help turn millions of viewers around the globe into "fanjayas."
Your Fan,
Gregg Dedrick
President of KFC
We'll find out tonight if Sajaya, and and his hair, took the bait.
Labels: advertising, American Idol, KFC, Sanjaya Malakar |
