Reidblog [The Reid Report blog]

Think at your own risk.
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Thursday, July 19, 2007
BET must die
The latest program set to debut on Black Entertainment Television is a new low, even for Bob Johnson's bastard cable child:
BEVERLY HILLS, Calif.—"Hot Ghetto Mess," a BET series that's provoked criticism and sent advertisers fleeing before it's even aired, will prove detractors wrong, BET entertainment head Reginald Hudlin said.

"It's unfortunate that people are making an erroneous presumption based on absolutely zero information," Hudlin told a meeting Sunday of the Television Critics Association.

"Hot Ghetto Mess," debuting July 25, combines viewer-submitted home videos and BET-produced man-on-the-street interviews that the channel said are intended to challenge and inspire "viewers to improve themselves and their communities."

The six-episode series is hosted by comedian Charlie Murphy ("Chappelle's Show"). It's based on a Web site that features photos of men and women, mostly black, with extreme hairstyles and clothing typically linked to hip-hop fashion.

At least two companies, State Farm Insurance Cos. and Home Depot, asked BET to drop their ads from the series' debut. Sponsors had yet to see the show, Hudlin said Sunday.

Observers including What About Our Daughters, a blog and audio podcast that focuses on how black women are depicted in popular culture, have accused the site and the show of demeaning blacks.

Hotghettomess.com was created by Jam Donaldson, 34, a black lawyer from Washington, D.C., who's also an executive producer on the BET program. On her site, Donaldson calls for a "new era of self-examination."

The show builds on the Web site's effort to take "a hard look at some dysfunctional elements of our community," Hudlin said.

"The intent of the show is no different than what Bill Cosby is doing as he's going across the country and lecturing as he talks about the problems of the (black) community that we need to address," he said.
If you have a strong stomach and want to check out the site for yourself, here it is, go for it.
posted by JReid @ 11:00 AM  


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