Reidblog [The Reid Report blog]

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Thursday, August 09, 2007
Fox News by any other name
No one really expects The Drudge Report, or any of its winger accolytes, to deliver the actual news. But this kind of blatant inaccuracy is bad, even for Matt and friends. Today, Drudge linked to his favorite "news" source, champion headline linker and right wing pundit Andrew Breitbart's self-titled link portal. The headline: US public sees news media as biased, inaccurate, uncaring: poll

The story is from AFP, and it goes like this:
More than half of Americans say US news organizations are politically biased, inaccurate, and don't care about the people they report on, a poll published Thursday showed.

And poll respondents who use the Internet as their main source of news -- roughly one quarter of all Americans -- were even harsher with their criticism, the poll conducted by the Pew Research Center said.

More than two-thirds of the Internet users said they felt that news organizations don't care about the people they report on; 59 percent said their reporting was inaccurate; and 64 percent they were politically biased.

More than half -- 53 percent -- of Internet users also faulted the news organizations for "failing to stand up for America".
Sounds like straight reporting, yeah? Well, maybe not.

Heading over to the actual Pew Poll, we find something slightly different.

It turns out that the public as a whole has an overwhelmingly positive view of the news media, with 78% viewing local TV news favorably, 75% feeling the same way about cable TV news, 71% for network news, 78% for daily newspapers and 60% for national newspapers.

As for perceptions of bias, the percentage of Americans saying that the news media as a whole is moral has dropped from 54% to 46% between 1985 and 2007, the percentage saying the media "protects democracy" has dropped from 54% to 44% in that time, with a minority of 36% saying they "hurt democracy" and 20% saying they don't know ... and 66% now saying the media is "highly professional", down from 72% in 1985 and versus just 22% who now say the media are "not professional." Where the Breitbart headline almost sounds coherent is in the areas of factuality and bias: 30% of respondents to the Pew poll said the media "gets the facts straight" versus 53% who say stories are often inaccuate. Back in '85, the numbers were 55% for factuality and 34% for frequent error. That is a problem for the media, which has been subject to various "gotchas" in recent years, from everything from blogswarms to in-house liars like Jayson Blair.

And on the subject of bias, just 31% of respondentss said the media are "careful to avoid bias," versus 55% who called the media politically biased. In 1985, however, those numbers weren't much different: then, 36% said the media were careful to avoid bias, versus 45% who detected bias. In other words, the percentage of doubters, down from 19% to 14%, has declined, and the percentage of those who are certain that the media is out to trick them, has climbed, though the impact on those who consider the media honest is almost within the margin of error.

And what accounts for the increased certainty of bias? According to the poll, two things: the Internet, and Fox News.

Respondents who get most of their news from the 'net scored the highest in the poll in terms of perceiving bias in the news. Both on the left and the right, people who see the media as hopelessly tilted to one political side or another, have in many cases turned to getting most of their news online, sussing out information for themselves rather than relying on the talking heads. These folks tend to be younger, not nursed on the three major networks' nightly news, and highly skeptical of the official story presented by the often lap-dog press (have I revealed too much...?)

According to the Pew analysts:
People who rely on the internet as their main news source express relatively unfavorable opinions of mainstream news sources and are among the most critical of press performance. As many as 38% of those who rely mostly on the internet for news say they have an unfavorable opinion of cable news networks such as CNN, Fox News Channel and MSNBC, compared with 25% of the public overall, and just 17% of television news viewers.

The internet news audience is particularly likely to criticize news organizations for their lack of empathy, their failure to "stand up for America," and political bias. Roughly two-thirds (68%) of those who get most of their news from the internet say that news organizations do not care about the people they report on, and 53% believe that news organizations are too critical of America. By comparison, smaller percentages of the general public fault the press for not caring about people they report on (53%), and being too critical of America (43%).

Indeed. But the even bigger drag on the poll in terms of perceptions of the media is Fox News. It has fed an almost hysterical revulsion for the "mainstream media," from the New York Times to CNN, and has led many Republicans to conclude that they -- and thus, America -- are under seminal attack by the left wing hordes of the press. Say the Pew researchers:
Across every major news source, Democrats offer more favorable assessments than do independents or Republicans. The partisan divide is smallest when it comes to local TV news, which 83% of Democrats rate favorably along with 76% of Republicans. The differences are greatest for major national newspapers, such as the New York Times and Washington Post. Fully 79% of Democrats rate these newspapers favorably compared with just 41% of Republicans, based on those able to rate them.

While Republicans have long been more skeptical than Democrats about major media sources, the magnitude of the difference is a relatively recent phenomenon. In Pew's first measure of media favorability in 1985, there were modest differences of opinion across party lines.
And as for the "Foxified viewers" as described in the poll:
those who cite the Fox News Channel as their primary source of news stand out among the TV news audience for their negative evaluations of news organizations' practices. Fully 63% of Americans who count Fox as their main news source say news stories are often inaccurate – a view held by fewer than half of those who cite CNN (46%) or network news (41%) as their main source.

Similarly, Fox viewers are far more likely to say the press is too critical of America (52% vs. 36% of CNN viewers and 29% of network news viewers). And the Fox News Channel audience gives starkly lower ratings to network news programs and national newspapers such as the New York Times and Washington Post.
And why do Fox viewers feel so put upon?
Politics plays a large part in these assessments – Republicans outnumber Democrats by two-to-one (43% to 21%) among the core Fox News Channel audience, while there are far more Democrats than Republicans among CNN's viewers (43% Democrat, 22% Republican) and network news viewers (41% Democrat, 24% Republican).
It's no wonder Roger Ailes can double as the network head and Rudy Giuliani's principal advisor. More from the poll:
Not surprisingly, the Fox News Channel audience is far more likely to say that news organizations have been unfair in their coverage of George W. Bush (49%) than those who cite CNN (19%) or network news (22%) as their main news source.

Further analysis of the data shows that being a Republican and a Fox viewer are related to negative opinions of the mainstream media. The overlapping impact of these two factors can most clearly be seen in the favorability ratings of network TV news, major national newspapers, and the daily newspapers that respondents are most familiar with. For all three, Republicans who count Fox as their main news source are considerably more critical than Republicans who rely on other sources. For example, fully 71% of Fox News Republicans hold an unfavorable opinion of major national newspapers, compared with 52% of Republicans who use other sources, and 33% of those who are not Republicans.
Of course, none of that makes it into Breitbart's news churner, let alone Drudge's.

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posted by JReid @ 9:42 PM  


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