Reidblog [The Reid Report blog]

McCain sources say Schmidt, who ran Gov. Arnold Schwarzenegger's reelection campaign and was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates.

Davis will focus more on big-picture issues such as general strategy, helping to plan the convention, picking a vice president and tending to the needs of major donors.

Schmidt has been serving as a senior McCain adviser for months and had recently returned to headquarters to help bolster the Republican nominee's message operation.

The move comes a year to the day after McCain laid off dozens of staffers as part of a cost-cutting measure that what would ultimately spur a major overhaul of his campaign.

Now, accounts diverge on the exact nature of the new chain of command. One top McCain source said that Schmidt "assumed full operational control of the campaign today" and described Davis as "a general manager."

But Charlie Black, another top adviser, said Davis was still in charge.

"Steve is going to function under Rick as a [chief operating officer]," Black said. "Rick still has authority over all things. Steve works for Rick."

But Black made sure to not diminish Schmidt's elevated role in the campaign.

"He'll be the maestro who conducts the symphony," Black said of Schmidt's position in driving McCain's message.

WASHINGTON — Senator John McCain’s presidential campaign has gone through its second shake-up in a year as Mr. McCain, responding to Republican concerns that his candidacy was faltering, put Steve Schmidt in charge of day-to-day operations and abandoned an effort to have the campaign run by 11 regional managers, the senator’s aides said Wednesday.

Mr. Schmidt is a veteran of President Bush’s 2004 re-election campaign and he worked closely with Karl Rove, who was Mr. Bush’s political adviser. His installation at Mr. McCain’s headquarters sharply diminished the responsibilities of Rick Davis, who has been Mr. McCain’s campaign manager since the last shake-up nearly a year ago.

Mr. McCain’s advisers said that Mr. Davis would continue to hold the position of campaign manager, but that Mr. Schmidt had taken over every major operation where Mr. McCain has shown signs of struggling: communications, scheduling and basic political strategy.

The shift was approved by Mr. McCain after several aides, including Mr. Schmidt, warned him about 10 days ago that he was in danger of losing the presidential election unless he revamped his campaign operation, according to two officials close to the campaign. ...

In the first public reflection of Mr. Schmidt’s new role, the campaign is what will amount to a relaunch of Mr. McCain’s candidacy after July 4, with the senator touring the country to promote a jobs program and visiting battleground states like Colorado, Wisconsin and Michigan to illustrate the economic problems he will be talking about.

By contrast, in moves that drew widespread derision by Republicans and delighted Democrats, Mr. McCain recently delivered a speech on energy policy before an audience of oil executives in Houston and came out in favor of offshore drilling in a speech in Santa Barbara, Calif. In both cases, Mr. McCain’s aides said, he ended up delivering those speeches in those locations because he was there fund-raising.

Labels: 2008 election, John McCain, presidential candidates