Reidblog [The Reid Report blog]

Think at your own risk.
Sunday, August 03, 2008
Whom they serve
This morning on "This Week," George Stephanopoulos demanded of Nancy Pelosi, at least eight, ten times, to know whether she would bring a vote on offshore drilling to the floor of the House. Why wouldn't she do it? Would she do it as part of a "comprehensive package?" "Why NOT allow an up or down vote on offshore drilling?" "Didn't you promise to bring votes to the floor?" "Why, why, why, won't you let the Republicans bring a drilling measure to the floor?"

Right after the Pelosi segment, George threw to break. The first advert? Chevron. Later in the program? It was the American Petroleum Institute's turn. (There was also an ad by T. Boone Pickens for his "alternative energy" plan.)

Telling. In radio, on-air personalities are always very much aware of who the advertisers and sponsors are, and management is very skittish about hosts dissing those advertisers. There's always a tug of war between the sales and programming departments about how much deference should be paid. Don't think for a moment that it's not much the same in television.

Chevron began its advertising push last September with a spashy ad intended to portray the company as a good global citizen. The current spot attempts to do the same thing, portraying the company as a leader in clean energy technology. The API ad attempts to convince the viewer that the oil industry makes much smaller profits than other industries, and invests billions in finding new sources of energy for America's moms and dads. The API isn't just going on the air, they're also taking it to the streets, with "educational programs" designed for America's classrooms, in which they enlist elementary school teachers as on the ground surrogates for the industry. Seriously. Both Chevron (and its friends, like Exxon-Mobile) and the API are also engaged in efforts to combat, not global warming, but the notion that it exists.


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posted by JReid @ 11:18 AM  
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"I am for enhanced interrogation. I don't believe waterboarding is torture... I'll do it. I'll do it for charity." -- Sean Hannity
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