Accenture to Tiger: you’re not good enough for us
Financial consulting firm Accenture, whose tagline: “Go on, be a Tiger,” seems totally inappropriate given the circumstances, has quit Tiger Woods (actually, since he’s got a signed contract with them, quitting means they won’t renew his contract, not that they won’t pay him what they owe.) Their statement, posted on the front page of their website, was pretty brutal, in corporate America terms:
NEW YORK; Dec. 13, 2009 – Accenture (NYSE: ACN) today announced that it will not continue its sponsorship agreement with Tiger Woods.
For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.
In other words: “ewwwww…”
It should be noted that Accenture is the new name for the former Andersen Consulting, which in turn was part of Arthur Andersen, the accounting firm responsible for auditing (if that’s what you want to call it,) Enron. So it’s a bit like being dumped by Jaimee Grubbs rather than divorced by Elin Nordegren, if you know what I mean. But still, the departure has led to speculation about which sponsor(s) could be next.
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