You can’t buy that anymore: Gatorade drops ‘Tiger Focus’
The drink that gives you “hydration for concentration,” and that helps athletes “be as mentally tough as they are physically,” and which helps “focus your mind AND your body by providing hydration, energy,” and something called “theanine,” is no more. Gatorade has dropped Tiger Focus. What? Not enough Ambien in it to keep you going for all 10 girlfriends AND the wife? … No, not to worry, Elin and Elin’s mom. No need to call out the ambulance for a third time. The drink wasn’t dumped because of yet another bimbo eruption. It was dropped because it sucks …
The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods’ home in Florida. The publication’s editor, John Sicher, said he learned of the decision the week of Nov. 9.
The brand — a unit of PepsiCo Inc. — says the decision does not have to do with recent events. A spokesman says the decision came several months ago.
The drink debuted in March 2008.
Beverage Digest estimates it represents less than 5 percent of Gatorade’s volume. Sales volume of Tiger Focus was down 34 percent this year through October.
Great. So his product has terrible sales, too.
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