Steve Schale has written a must-read post for anyone who wants to understand the ins and outs of Florida’s many media markets, and the real reason Mitt Romney is probably unstoppable in the Sunshine State… A clip:
First thing, when looking at the GOP primary electorate, not surprisingly, Tampa is king. Roughly 26 percent of the GOP vote in the 2008 Presidential preference primary was from the Tampa media market. Interestingly (at least to this Democrat), the largest GOP county in the market is Pinellas, home to just over 6% of the likely statewide GOP primary vote, which makes that one county bigger than the entire Pensacola media market. It also means that if the primary turnout is similar to 2008, more GOPers will vote in Pinellas than in the Iowa caucuses.
Read the whole thing here.