What is Limbaugh’s breaking point?

Rush Limbaugh in happier days, ruling over CPAC

The advertiser “drop” count is now at 11. How much more can Rush withstand?

Think progress reports that Bonobos and Sears dropped the Rush Limbaugh show Monday, and activists are making it clear they have no intention of taking their feet off the gas, now that they have momentum to strip Limbaugh’s show of name brand advertising. The real question isn’t whether Limbaugh will be fired — he has a contract with Clear Channel with several years left to go and $50 million a year probably guaranteed by virtue of a large payout penalty should they break it. He owns part of the show — or at least a share of the now shrinking ad revenue. Clear Channel can’t just fire him.

But, Bain Capital, which owns Clear Channel, could get real tired of especially smaller stations becoming less profitable real quick, which could force Clear Channel into a fresh round of station sell-offs, something the company has done before — or a fresh round of format flipping, something it could do anytime. And non CC stations running Rush could make the decision that two of his more than 500 affiliates have already, by dropping the show. In this economic climate, it’s not about what the listeners want — it’s about profitability. If a station isn’t profitable, who cares what the listeners like.

That’s the world Rush is living in now.

Tick-tock.

Meanwhile, Post on Politics uncovers no fewer than 20 separate attacks on Sandra Fluke by Rush — not just “two words,” as he has been whingeing on his show.